Ticket To Ride
The Problem:
Increase the number of college students using Irish Rail to get home from college on the weekends.
The solution:
College is about meeting new people, so let’s introduce a speed-dating carriage for students to meet new people traveling to the same place as them.
Activation:
Throughout the month of September and November, every Friday one train carriage will be dedicated too students to interact with each other in a speed dating style when booking there tickets, giving them a much richer and fun experience traveling home or even back to college. The students will be randomly paired up and only given each others names and seat reservations on the ticket.
If the students hit if off, they can enter a raffle to win free tickets home for a weekend. Making the speed dating more interesting.
Radio AD:
College is about finding new people and new experiences, don't let the past haunt you.
